Turnaround by Sony Ericsson

Turnaround by Sony Ericsson: -

Beginning of the turnaround

In June 2002, Sony Ericsson said it will stop making CDMA cellphones for the US market and will focus on GSM which was and remains the dominant technology. It also slashed jobs in research and development in USA and Germany. In October 2003, it posted its first quarterly profit but warned that falling prices on phones and competition would make it difficult to stay in black. Sony Ericsson's recovery is credited to the success of the T610 model.

Following the success of its P800 phone, Sony Ericsson introduced the P900 at simultaneous events in Las Vegas and Beijing in October 2003. It was pegged as smaller, faster, simpler and more flexible than its predecessor.

In March 2004, Ericsson said it would try to block its rival Nokia from gaining control of Symbian, an industry consortium that makes operating software for smart phones.

In 2004, Sony Ericsson's market share increased from 5.6 percent in the first quarter to 7 percent in the second quarter. In July 2004, Sony Ericsson unveiled the P910 communicator with its integrated thumbboard, broad e-mail support, quadruple memory and improved screen.

In February 2005, Sony Ericsson president Miles Flint announced at the 3GSM World Congress that Sony Ericsson will unveil a mobile phone-come-digital music player in the next month. It would be called the Walkman phone and would play music file formats such as MP3 and AAC

History of Sony Ericsson

History of Sony Ericsson: -

Troubles in Ericsson's mobile phone business

In the United States, Ericsson partnered with General Electric in the early nineties, primarily to establish a US presence and brand recognition.

Ericsson had decided to source on chips for its phones from a single source, a Philips facility in New Mexico. In March 2000, a fire at the Philips factory contaminated the sterile facility. Philips assured Ericsson and Nokia (the other major customer of the facility) that production would be delayed by less than a week. When it became clear that production would actually be compromised for months, Ericsson was faced with a serious shortage. Nokia had already begun to obtain parts from alternative sources, but Ericsson's position was much worse as both production of current models and the launch of new ones was held up.[5]

Ericsson, which had been in the cellular phone market for decades and was the world no. 3 cellular telephone handset maker was struggling with huge losses in spite of booming sales since 2000 due to this fire and its inability to produce cheaper phones like its competitor Nokia. To curtail the losses, it was thinking of outsourcing production to Asian companies that can produce the handset for lower costs.

Speculation had begun about a possible sale by Ericsson of its mobile phone division but the company's president said that it had no plans to do that. "Mobile phones are really a core business for Ericsson. We wouldn't be as successful (in networks) if we didn't have phones", he said.

Sony Ericsson

Sony Ericsson: - Sony Ericsson is a joint venture established on October 3, 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The stated reason for this venture is to combine Sony's consumer electronics expertise with Ericsson's technological leadership in the communications sector. Both companies have stopped making their own mobile phones.

The company's global management is based in Hammersmith, London, and it has research & development teams in Sweden, Japan, China, Germany, the United States, India, Pakistan and the United Kingdom. By 2008, it was the fifth-largest mobile phone manufacturer in the world after Nokia, Samsung, LG and Motorola. The sales of products largely increased due to the launch of the Walkman and Cyber-shot series

Nokia N78

Nokia N78

General
2G Network GSM 850 / 900 / 1800 / 1900
3G Network HSDPA 900 / 2100
HSDPA 850 / 1900 - American version
Announced 2008, February
Status Available. Released 2008, May

Size
Dimensions 113 x 49 x 15.1 mm, 76.5 cc
Weight 101.8 g

Display
Type TFT, 16M colors
Size 240 x 320 pixels, 2.4 inches
- Touch-sensitive Navi wheel

Sound
Alert types Vibration; Downloadable polyphonic, MP3 ringtones
Speakerphone Yes, with stereo speakers
- 3.5 mm audio jack

Memory
Phonebook Practically unlimited entries and fields, Photocall
Call records Detailed, max 30 days
Internal 76 MB storage, 96 MB RAM
Card slot microSD (TransFlash), hotswap, buy memory

Data
GPRS Class 11, 118.4 kbits
HSCSD Yes
EDGE Class 32, 296 / 177.6 kbits
3G HSDPA, 3.6 Mbps
WLAN Wi-Fi 802.11 b/g, UPnP technology
Bluetooth Yes, v2.0 with A2DP
Infrared port No
USB Yes, v2.0 microUSB

Camera
Primary 3.15 MP, 2048x1536 pixels, autofocus, Carl Zeiss optics, LED flash
Video Yes, VGA@15fps
Secondary CIF videocall camera

Features
OS Symbian OS, S60 rel. 3.2
CPU ARM 11 369 MHz processor
Messaging SMS, MMS, Email, Instant Messaging
Browser WAP 2.0/xHTML, HTML, RSS feeds
Radio Stereo FM radio with RDS; FM transmitter; Visual radio
Games Yes + Java downloadable, N-Gage compatible
Colors Brown, Blue, White
GPS Yes, with A-GPS support; Nokia Maps
Java Yes, MIDP 2.0
- MP3/M4A/AAC/eAAC+/WMA player
- Push to Talk
- Voice command/dial
- Organizer
- Printing
- Document viewer (Word, Excel, PowerPoint, PDF)
- T9
- Photo/video editor
Battery
Standard battery, Li-Ion 1200 mAh (BL-6F)
Stand-by Up to 320 h (2G) / 312 h (3G)
Talk time Up to 4 h 20 min (2G) / 3 h 10 min (3G)

Nokia N96

Nokia N96

General
2G Network GSM 850 / 900 / 1800 / 1900
3G Network HSDPA 900 / 2100
HSDPA 850 / 1900 - American version
Announced 2008, February
Status Available. Released 2008, September
Size
Dimensions 103 x 55 x 18 mm, 92 cc
Weight 125 g

Display
Type TFT, 16M colors
Size 240 x 320 pixels, 2.8 inches
Sound Alert types Vibration; Downloadable polyphonic, monophonic, MP3 ringtones
Speakerphone Yes
- 3.5 mm audio jack

Memory
Phonebook Practically unlimited entries and fields, Photocall
Call records Detailed, max 30 days
Internal 16 GB storage, 128 MB RAM
Card slot microSD (TransFlash), up to 8GB, buy memory

- Accelerometer sensor for auto-rotate

Data
GPRS Class 32, 107 / 64.2 kbps
HSCSD Yes
EDGE Class 32, 296 kbps; DTM Class 11, 177 kbps
3G HSDPA, 3.6 Mbps
WLAN Wi-Fi 802.11 b/g, UPnP technology
Bluetooth Yes, v2.0 with A2DP
Infrared port No
USB Yes, v2.0 microUSB

Camera
Primary 5 MP, 2592x1944 pixels, Carl Zeiss optics, autofocus, LED flash
Video Yes, VGA@30fps
Secondary VGA videocall camera
Features OS Symbian OS 9.3, S60 rel. 3.2
CPU Dual ARM 9 264 MHz processor
Messaging SMS, MMS, Email, Instant Messaging
Browser WAP 2.0/xHTML, HTML, RSS reader
Radio Stereo FM radio with RDS; Visual radio
Games Downloadable, N-Gage compatible
Colors Black, Silver, Quartz
GPS Yes, with A-GPS support; Nokia Maps
Java Yes, MIDP 2.1

- DVB-H TV broadcast receiver
- Dual slide design
- MP3/AAC/AAC+/eAAC+/WMA player
- TV-out
- Organizer
- Document viewer (Word, Excel, PowerPoint, PDF)
- T9
- Push to talk
- Voice dial/memo
- Kickstand

Battery
Standard battery, Li-Ion 950 mAh (BL-5F)
Stand-by Up to 220 h (2G) / 192 h (3G)
Talk time Up to 3 h 40 min (2G) / 2 h 36 min (3G)
Music play Up to 14 h

Nokia 6300i

Nokia 6300i

General
2G Network GSM 900 / 1800 / 1900
Announced 2008, March
Status Available. Released 2008, April

Size
Dimensions 106.4 x 43.6 x 11.7 mm, 56 cc
Weight 93 g

Display
Type TFT, 16M colors
Size 240 x 320 pixels, 2.0 inches, 31 x 41 mm
- Downloadable wallpapers, screensavers

Sound
Alert types Vibration; Downloadable polyphonic, MP3 ringtones
Speakerphone Yes

Memory
Phonebook 1000 entries, Photocall
Call records 20 dialed, 20 received, 20 missed calls
Internal 30 MB
Card slot microSD (TransFlash), up to 2GB, 512 MB card included, buy memory

Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps
HSCSD Yes
EDGE Class 10, 236.8 kbps
3G No
WLAN Wi-Fi 802.11b/g, UMA technology
Bluetooth Yes, v2.0 with A2DP
Infrared port No
USB Yes, miniUSB

Camera
Primary 2 MP, 1600x1200 pixels
Video Yes, QCIF
Secondary No

Features
Messaging SMS, MMS, Email
Browser WAP 2.0/xHTML, HTML (Opera mini)
Radio Stereo FM radio with RDS
Games Yes + Downloadable
Colors Grey
GPS No
Java Yes, MIDP 2.0
- Nokia Maps
- Push to talk
- MP3/MP4/AAC/ACC+/eAAC+/WMA player
- Voice memo
- Voice command
- T9
- Organizer

Battery
Standard battery, Li-Ion 860 mAh (BL-4C)
Stand-by Up to 340 h
Talk time Up to 3 h 30 min

Nokia 1680 classic

Nokia 1680 classic

General
2G Network GSM 900 / 1800
Announced 2008, April


Size
Dimensions 108 x 46 x 15 mm, 66 cc
Weight 73.7 g

Display
Type TFT, 65K colors
Size 128 x 160 pixels, 1.85 inches
- Themes and wallpapers

Sound
Alert types Vibration; Polyphonic(24), MP3 ringtones
Speakerphone Yes

Memory
Phonebook Yes, up to 1000 entries
Call records 20 dialed, 20 received, 20 missed calls
Internal 32 MB
Card slot No

Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps
HSCSD No
EDGE Class 6, 177.6 kbps
3G No
WLAN No
Bluetooth No
Infrared port No
USB No

Camera
Primary VGA, 640x480 pixels
Video Yes
Secondary No
Features Messaging SMS, MMS, Email, Instant Messaging
Browser WAP 2.0/xHTML
Radio No
Games Yes
Colors Black, Slate Gray, Wine Red, Deep Plum
GPS No
Java No
- Nokia Xpress Audio Messaging
- Organizer
- Voice memo
- English-Chinese dictionary

Battery
Standard battery, Li-Ion 700 mAh (BL-5CA)
Stand-by Up to 424 h
Talk time Up to 7 h 40 min