Turnaround by Sony Ericsson

Turnaround by Sony Ericsson: -

Beginning of the turnaround

In June 2002, Sony Ericsson said it will stop making CDMA cellphones for the US market and will focus on GSM which was and remains the dominant technology. It also slashed jobs in research and development in USA and Germany. In October 2003, it posted its first quarterly profit but warned that falling prices on phones and competition would make it difficult to stay in black. Sony Ericsson's recovery is credited to the success of the T610 model.

Following the success of its P800 phone, Sony Ericsson introduced the P900 at simultaneous events in Las Vegas and Beijing in October 2003. It was pegged as smaller, faster, simpler and more flexible than its predecessor.

In March 2004, Ericsson said it would try to block its rival Nokia from gaining control of Symbian, an industry consortium that makes operating software for smart phones.

In 2004, Sony Ericsson's market share increased from 5.6 percent in the first quarter to 7 percent in the second quarter. In July 2004, Sony Ericsson unveiled the P910 communicator with its integrated thumbboard, broad e-mail support, quadruple memory and improved screen.

In February 2005, Sony Ericsson president Miles Flint announced at the 3GSM World Congress that Sony Ericsson will unveil a mobile phone-come-digital music player in the next month. It would be called the Walkman phone and would play music file formats such as MP3 and AAC